MARKETING 2003

• Consumers’ Perception towards Nutritional drinks (Soya Milk and Milk) in Klang Valley: In the Case of YEO’s SOYRICH and MARIGOLD HL Low Fat Milk / Goh Kok Han ; Year 2002 ; vol 76

• A Study on the Influence of Brand Recognition Towards Consumer Purchasing Decisions Between AMWAY and Extra Excel in Klang Valley / Wong Giin Yu ; Year 2002 ; vol 76

• A Pre and Post Analysis of Indian Tourists Perception of the Quality of Service Provided by Desinyo Travel Agency in Malaysia / Pang Si Jen ; Year 2002 ; vol 76

• Factors Influence Consumer Brand Loyalty in Purchasing Cars in Subang Jaya : In the Case of Toyota and Nissan Cars / Le Thiam Woei ; Year 2002 ; vol 77

• Factors That Lead to Teenagers’ and Young Adults’ Brand Loyalty Towards Sports Footwear in Klang Valley – A Comparison Between Nike and Adidas ; Year 2002 ; vol 77

• A Study of Consumer Attitude Towards the Use of Credit Card Among Young Adults in Subang Jaya, Malaysia : A Comparison Between Main Cardholders and Supplementary Cardholders ; Year 2002 ; vol 77

• A Study on the Impact of Celebrity Endorsement in Creating Brand Awareness and Influencing Perception Among Female Consumers in Klang Valley (Slimming Centers: Marie France Versus Unisense) / Low Choon Tow ; Year 2002 ; vol 78

• Customer Satisfaction Towards Services Offered by Hotel Among Consumer in Klang Valley Area : In Case of Sheraton Hotel and Hilton Hotel / Lim Soon Heng ; Year 2002 ; vol 78

• Factors that Lead to Customers’ Brand Loyalty Towards the Ladies Shoes in Klang Valley : A Comparison Between Vincci and Prettyfit / Ling Suet Fong ; Year 2002 ; vol 78

• How Perceived Service Quality Elements Influence Consumers’ Selection Between TGV and GSC / Azlinda @ Amalina Ahmad Fauzi ; Year 2002 ; vol 79

• Students’ Attitudes Toward Online Advertising in Comparison With Television advertising in Klang Valley / Naomi Handayani ; Year 2002 ; vol 79

• A Study of Functional and Symbolic Attributes in the Purchase of Package Tour for Leisure Holidays Abroad – China and Australia / Wong Ee-Fong ; Year 2002 ; vol 79

• Customer Satisfaction in the Klang Valley Towards Life Insurance Policies Offered by Great Eastern Life Assurance (Malaysia) Berhad and Insurance Berhad / Ina Susanti ; Year 2002 ; vol 80

• Users and Non-Users Attitude Towards Skin Protection Products in Klang Valley / Wan Yean Kwen ; Year 2002 ; vol 80

• Consumer’s Brand Loyalty Towards Toothpaste in Subang Jaya (A Comparison Between Darlie and Colgate) / Swee Yik Phang ; Year 2002 ; vol 80

• Customer Satisfaction Towards Customer Service Offered By CITIBANK and Public Bank: A Focus on Housing Loan / Dini Haryani Hj. Maidin ; Year 2002 ; vol 81

• Fashion Opinion Leader and Follower Attitude Towards Domestic and Important Apparel / Kong Yin Tai ; Year 2002 ; vol 81

• Consumer Satisfaction Towards Services Offered by Private Hospitals Among Consumer in Klang Valley : In the Case of Sunway Medical Center and Subang Jaya Medical Center / Liau Soon Teck ; Year 2002 ; vol 81

• Consumers’ Preference Between Carrefour and Giant Hypermarkets in Klang Valley – (Preference in: Products, Price, Parking Facilities & Location, Promotion, and Customer Service) / Koh Pei Sze ; Year 2002 ; vol 82

• Customers’ Satisfaction Towards Different Brands of Hand Phones in Subang Jaya (Nokia VS Motorola) / Sriana The ; Year 2002 ; vol 82

• Customer’s Satisfaction Towards Malaysia Airlines and Singapore Airlines on Customer Services / Chee Lay Chieng ; Year 2002 ; vol 82

• Consumer Perceptions Towards Country of Origin: In the Case of Goodyear Tyres Manufactured in Germany and Thailand / Yong Ngee Kshuing ; Year 2002 ; vol 83

• A Study on Consumers’ Preference Towards Processed Cheddar Cheese Slice in Klang Valley: The Case of Kraft and Chesdale / Beh Sook Huei ; Year 2002 ; vol 83

• Psyhographic Profile of Beer Consumers in Petaling Jaya (Anchor Vs Carlsberg) / Goh Swee Giik ; Year 2002 ; vol 84

• Psyhographic Profile of Tourist Who Go To Genting Highland / Kong Yin Lu ; Year 2002 ; vol 84

MARKETING 2002

• An Analysis in Klang Valley on Consumer Preferences Towards Audiovisual Appliances (Color TV) : The Case of Philips and Panasonic / Chooi Jin Lin ; Year 2002 ; vol 64

• A Comparative Study on Acceptance Level of Tablet Laundry Detergent Versus Liquid Laundry Detergent Among Households in the Klang Valley. In the Case of Breeze Tablet Laundry Detergent and Dynamo Liquid Laundry Detergent / Tan Chooi Yien ; Year 2002 ; vol 64

• A Study on Factors Influence Consumers Brand Loyalty in Buying Diapers. (In the Case of Pampers and Huggies) / Tay Hui Chin ; Year 2002 ; vol 65

• A Comparative Study on Acceptance Level of Tablet Laundry Detergent Versus Liquid Laundry Detergent Among Households in the Klang Valley. In the Case of Breeze Tablet Laundry Detergent and Dynamo Liquid Laundry Detergent / Tan Chooi Yien ; Year 2002 ; vol 64

• A Comparative Study of Factors Influencing Customer Loyalty Between Proton Car (Perdana V6 2.0cc) and Toyota Car (Camry 2.0cc) in Klang Valley / Cheah Chin Khoon ; Year 2002 ; vol 66

• A Study to Determine Consumer’s Attitude Toward Environment – Friendly Personal Care Product – In the Case of The Body Shop / Tan Po Chen ; Year 2002 ; vol 66

• A Research on the Factors That Influence Consumers’ in Klang Valley’s Brand Loyalty Between the Brand of Levi’s and. ; Year 2002 ; vol 67

• Guess Jeans / Wong Wai Kim ; Year 2002 ; vol 67

• An Analysis of Customer Satisfaction Towards Qantas Airways and Singapore Airlines (SIA) on Customer Services / Siow Shu Wen ; Year 2002 ; vol 67

• A Investigate Factors Influence Consumers Perception Towards BMW 3 Series and Mercedes C-Class Sedan in Klang Valley, Malaysia / Chang Cheon Kit ; Year 2002 ; vol 68

• A Comparison Study on the Major Factors Considered in Selecting Private Colleges by College Students Within Subang Jaya / Ni Hong ; Year 2002 ;vol 68

• A Study of Consumer Perception Between Online Purchasing Book and Traditional Purchasing Book in Subang Jaya / Yeo Hung Guan ; Year 2002 ; vol 68

• A Study to Identity Consumers’ Buying Intentions Toward Private Brands’ Casual Wear Clothing / Blanche Soh Jen Yuh ; Year 2002 ; vol 69

• An Investigation on Consumer Preference in Creating a Successful Brand and the Characteristics That Leads to Brand Recall / Lee Kong Hon ; Year 2002 ; vol 69

• A Study on Consumer Preference Towards Ice Cream Restaurants in Klang Valley : A Comparison Between Baskin Robbins and Swesen’s / Go Lee Foong ; Year 2002 ; vol 69

• A Study on Customer Perception Towards Credit Cards in Klang Valley / Liew Sook Yee ; Year 2002 ; vol 70

• Factors Affecting Consumer Satisfaction During the Consumption of Ice Cream in Klang Valley Among Malaysia Young Adults : The Case of Haagen-Dazs and Baskin Robbins / Hernawaty Khomahdi ; Year 002 ; vol 70

• A Study on Consumers’ Preference Towards Loaning Services Provided by Maybank and RHB Bank in Subang Jaya and Petaling Jaya / Raymond Loh Chooi Kong ; Year 2002 ; vol 71

• An Investigation on Chinese Students’ Preference Towards a Newspaper in the Klang Valley – a Comparison Between The Star and New Straits Times / Cheng Swee Fing ; Year 2002 ; vol 71

• Analysis on the Consumer Behavior and the Influencing Factors on Selecting a Life Insurance Policy : AIA (American International Assurance) & John Hancock Life Insurance Company / Lee Teck Jen ; Year 2002 ; vol 71

• A Comparative Study on the Consumer Perception Towards Specialty Egg and Non-Cultivated Egg in the Klang Valley Dha Gold Vs Happy Egg / Patrick Chan Chee Kin ;Year 2002 ;vol 72

• A Study on Consumer Perception Towards Celebrity Endorsement on Advertisement in Klang Valley / Lim Hooi Yen ;Year 2002; vol 72

• A Study on Young Females’ Attitudes Toward Anlene and Nestle Hi Calcium Non-fat Milk Powder in Subang Jaya / Er Lee Fang ;Year 2002; vol 72

• Does J Card Build Customer Loyalty / Stanley Ho Seng Wah ;Year 2002 ;vol 73

• The Impact of Product Bundling Factors on Customer Satisfaction in the Case of Two Shampoo (Pantene & Organic) of Customers Aged Between 19 to 30 Years Old in Subang Jaya / Willy Leo ;Year 2002 ;vol 73

• A Study Influence of Brand Associations on Consumer Response Towards Nike and Reebok in Klang Valley, Malaysia / Chow Xiang Rong ;Year 2002 ;vol 73

• A Study on the Preference of Chinese Young Adults (Age Between 18-25) in Klang Valley Towards Internet Service Provider (ISP) – TM Net and Jaring / Benjamin Chin Lip Voon ;Year 2002 ;vol 74

• To Determine Factors That Influence Customer Preference Towards Mortgage (Housing Loan) Services Provided by Citibank Berhad (Jalan Ampang) and Maybank Berhad (Jalan Pudu) / Fionna Chong Pei Szu ;Year 2002 ;vol 74

• An Investigation on Consumer Perception Towards Shell Sylkron Petrol and Petronas Primax Petrol in Klang Valley / Khoi Kean How ;Year 2002 ;vol 75

• A Comparative Study of Credit Cardholders (Aged 20-35 and 36-50 Years Old) Perception Towards Visa Credit Card in Malaysia, Klang Valley / Lua Chee Meng ;Year 2002 ;vol75

MARKETING 2000

• A comparative analysis of consumer response towards sale promotional activities of Sushi King and Genki Sushi in the Klang Valley area/ Syarifah Aliza Syed Alwi; Year 2000; vol I

• A comparative study of personal selling strategies utilize by insurance company in Klang Valley: Arrow RFC( Prudential)and Vision Group(AETNA) / Bryan Law Siew Lee; Year 2000; vol I

• A research analysis of understanding text web designs in internet marketing/ Duncan Lee Chye Sing; Year 2000; vol I

• A research comparing the usage of bank tellers and cash deposit machines when depositing cash by residents of Petaling Jaya/ Elisa Dass a/p Mahanakaran; Year 2000; vol II

• A study of consumer attitudes towards the lipsticks of the Body Shop and Yves Rocher in Klang Valley/ Thin Lee Chin; Year 2000; vol II

• A study of competitive advantage between Sunway College and Taylor's College in Klang Valley/ Leni.; Year 2000; vol III

• A study of competitive advantage between Sunway College and Taylor's College in Klang Valley/ Leni.; Year 2000; vol III

• A study of consumer behavior in the selection and patronage of petrol station-Petronas Vs Shell in Klang Valley Malaysia/ Lee Chia Ling; Year 2000; vol IV

• A study of consumer choice of selecting a life insurance policy offered by American International Insurance (AIA) and Aetna Universal/ Choe Mun Li; Year 2000; vol IV

• A study of consumers brand loyalty on Cellular Telecommunication Network Services provided by Maxis company and Celcom company in Klang /Helmy Sarpan.; Year 2000; vol V

• A study of Factors Affecting Consumer Satisfaction during the Consumption Of Up-Market Coffee Beverage in Klang Valley among The Malaysian Young Adults; The case of Starbucks Coffee and the Coffee Bean and The Tea Leaf/ Andriyana; Year 2000; vol V

• A study of personal factors and psychological factors which influence the environmental friendly consumer purchasing behavior in Klang Valley/ Liu Qiu Nan; Year 2000; vol VI

• A study on consumer perception and awareness toward green product and the factors influence their purchase behavior/Cher Lip Ter; Year 2000; vol VI

• A study on consumer attitude towards Campbell Condensed Soup in Klang Valley/ Yee Pai Sees.; Year 2000; vol VI

• A study on consumers store loyalty between Carrefour and Giant Cash and Carry/ Kwan Siew Nah.; Year 2000; vol VII

• A study on the consumer satisfaction resulting from comparing the delivery service that provide by Domino's Pizza and Pizza Hut Fast Food Restaurants In Klang Valley, Malaysia./ Ng Wei Wang; Year 2000; vol VII

• A study on the consumer's perception toward Clinique and Biotherm skin care product in Klang Valley/ Beh Sok Mei; Year 2000; vol VIII

• An evaluation of Malaysia shoppers attitude from retailing to online shopping/ Lim Seah Fan; Year 2000; vol VIII

• An Industry and Competitive analysis of electronic Commerce Industry In Malaysia/ Lay Jen Chyi; Year 2000; vol VIIII

• An investigation of factors in which would affect the preference of Malaysia undergraduate level students in Klang Valley area toward Electronic learning compare with traditional classroom from business studies/ Low Kei Siong; Year 2000; vol VIIII

• Analysis of Cinema Industry in Malaysia/ Kong Mui Fung; Year 2000; vol X

• Bank (Citibank) and Local Bank(Public Bank)/Liew Siew Kheng; Year 2000; vol X

• Can repeating the advertisement more frequently than the competition affect brand reference in a mature market/ Goh Chia Siong.; Year 2000; vol X

• Comparison of marketing mix of two direct selling companies(Extra Excel Sdn. Bhd Vs Elken Sdn.Bhd)/ Soo Ann Nen Ping; Year 2000; vol XI

• Consumer acceptance towards Insurance in Malaysia/ Lai Huey Ching; Year 2000; vol XI

• Consumer perception towards the use of E-Commerce compared to the traditional way of Purchasing a car/ Cheah Vun Leong; Year 2000; vol XI

• Consumer preference towards café restaurants in Klang Valley, Malaysia/ Chee Mat Kuen; Year 2000; vol XII

• Consumer's behavior and ready-to-eat breakfast cereals in Malaysia market: the positioning of Nestle and Kellogg/ Hii Min Leh.; Year 2000; vol XII

• Consumer's Reaction toward product placement strategies in movie sponsorship./ Yapp Chee Heng; Year 2000; vol XIII

• Determining the factors of Malaysians consider when purchasing the local car brand against the Japanese car brand/ Hoi Chui Ling; Year 2000; vol XIII

• Framer's perception toward chemical fertilizer and organic fertilizer in Sungai Ruan Village/ Pon Suet Mui; Year 2000; vol XIV

• How does B2B E-Transaction change the exiting conventional business transaction models/ Lim Soo Yong; Year 2000; vol XIV

• Husband and wife purchasing decision making on selected household products/ Cheng Boey Kee, Joey; Year 2000; vol XV

• Investigation of the consumer's recall rate, awareness and purchase intention created by different type of advertisements in women's magazines /Soon Khai Ling.; Year 2000; vol XV

• Malaysian consumer readiness in accepting the new WAP (Wireless Application Protocol) mobile phone services versus the traditional digital mobile phone services : analysis on the consumer acceptance of WAP mobile phone services in Malaysia mobile phone market / Siew Kwok Yong; Year 2000; vol XVI

• Malaysians Perception Toward Online Purchase: Useful Guidelines to assist future online Markets/ Azallea Lesmana.; Year 2000; vol XVI

• Marketing and positioning strategy for Radio X in FM Radio industry/ Reyndie Fitrisyah; Year 2000; vol XVII

• OYL Manufacturing Co.'s Sdn.Bhd. to become the market leader in the air-conditioning industry in Malaysia/Anthony Ng Mun Sun; Year 2000; vol XVII

• Psychographics profile of the automobile buyer in Klang Valley/ Woo Mi Yee; Year 2000; vol XVIII

• Research for determine the degree of influence brand image of the mobile phone has on the purchase decisions by business study programme graduating from private college/Chong Kon Hung; Year 2000; vol XVIII

• Services analysis offered within the Airline industry: a comparative study of Malaysian Study Of Malaysian Airline and Cathy Pacific Airway on the consumer service and what influence consumer choice of selection/ Chiew Teck Pin; Year 2000; vol XVIIII

• Strategy Marketing of Dave's Deli: the comparative analysis of the marketing strategies utilized in the Malaysian Roasted Chicken Fast Food industry: The case Daves's Deli and Kenny Kenny Rogers/ Steven Yeoh Zhen Ming.; Year 2000; vol XVIIII

• Study on consumer behavior towards fast-food restaurants in Malaysia: Pizza Hut and Shakey's Pizza/ Chin Pooi Yee.; Year 2000; vol XX

• The analysis of consumer behavior in the Hypermarket : to study the consumer behavior and the factors influencing to consumer's choice of selection in Carrefour and Giant in Subang Jaya/ Sim Tzek Huang; Year 2000; vol XX

• The analysis of consumer behavior in the petroleum industry: the analysis of factors that influence consumer's preference between Petronas and Esso/ Lee Wai Keong.; Year 2000; vol XX

• The analysis of Marketing Strategies in Fast Food Industry : A study on the marketing strategy of Mc Donald's Corporation as compared with A&W Corporate in Klang Valley./ Wong Kean Seong; Year 2000; vol XXI

• The analysis of marketing strategies in the microprocessor industry : a study on the marketing strategies in Intel Corporation and Advance Micro Device Corporation/ Koh Hai Min; Year 2000; vol XXI

• The analysis of the factors impact consumer decision to cooking oil/ Hew Kai Choon; Year 2000; vol XXI

• The consumer preference towards the two different brands of perfume advertisement -Emporio Armani and Tommy Hilfiger / Ho Emmy. 2000 XXII

• The development of Montessori Schools in Malaysia Child Education System: Pre-School Level/ Nicola Ng@ Maulud; Year 2000; vol XXII

• The impact of celebrities endorsements on Malaysia consumer' purchase behavior/ Loong Sweet Ping; Year 2000; vol XXIII

• The impact of the MP3 digital music technology on the Malaysian Music Industry/ Hendra Pranajaya.; Year 2000; vol XXIII

• The influence of price difference between Carrefour and Giant cash and carry's ,customer patronage in the Klang Valley/Goh Lay Ean; Year 2000; vol XXIV

• The Marketing mix used by Nike and Reebok and the competitive advantage of these companies/ Poh Yuen Yin; Year 2000; vol XXIV

• The most effective way to sell the health product in Malaysia : retailing Vs. direct selling/ Teo Eng Hoo; Year 2000; vol XXV

• The potentiality in marketing of e commerce in Malaysia Stock Exchange industry: analysis on the impact of e-commerce in Kuala Lumpur stock exchange/ Saw Khay Tat.; Year 2000; vol XXV

• The power of TV advertising and its effectiveness: a study of urban Malaysian in Klang Valley/ Chong Siaw Hue; Year 2000; vol XXV

• The study of determining local car producer Proton's Market segmentation and pricing strategy compare with UMW Toyota/ Wong Pok Yee; Year 2000; vol XXVI

• To study the consumers behavior and influence factors in terms of choice of selections in DIGI and MAXIS telecommunication company in Malaysia/ Lee Chee Hong; Year 2000; vol XXVI

MARKETING 1999

• A comparative study of promotion strategy of two brands of petrol Petronas Versus Shell/ Chong Yee Lee; Year 1999; vol I

• A comparative study of the marketing strategy (Target market process and marketing mix between Genting Hotel and Awana Resort in Genting Highland/ Tan Chang Khai; Year 1999; vol I

• A cross -culture study of urban Malaysian on information sources of cosmetic products/ Ho Hing Khim.; Year 1999; vol I

• A study to examine the consumer behavior in selecting the car between Proton and Produa in Seremban/ Elwin Candra; Year 1999; vol I

ACCOUNTING 2003

• Accounting treatment for goodwill : a comparative study of 50 companies in Klang Valley / Tan Seow Jiun; Year 2003; vol I

• The Significance of service costing in Malaysian service organizations. A comparison between Grand continental Hotel and Melia Hotel in Kuala Lumpur / Low Ying Chi; Year 2003; vol I

• The Comparison on the financial performance and the services of two timber - manufacturing companies such as Golden Pharos Berhad and Subur Tiasa Holding berhad / Lim Poh Lian; Year 2003; vol I

• The Post - Merger effects in insurance industry : a comparative study between CGU Insurance Berhad and ING Insurance Berhad / Wong Lee Choo; Year 2003; vol II

• A Comparison of the management of account receivables between Resonance (KL) Sdn. Bhd and Tylon (M) Sdn Bhd. / Wong Soo Peng; Year 2003; vol II

• A Study on credit management that practiced by the trading firms in Johor : a comparison between Choo Ching Poh Enterprise Sdn Bhd and Chaw Fong Trading Sdn Bhd / Tiu Pei Yan; Year 2003; vol II

• A Study on sales system of internal control system toward food manufacturing industry in Selangor (Ayam A1 food processing Sdn Bhd vs Prima Agri - Product Sdn Bhd) / Tang Chew Wei; Year 2003; vol III

• A Comparative study of stock system in Malacca retailer industry / Lim Huey Ping; Year 2003; vol III

• The Pre and post merger of Public Bank Berhad in Malaysia / Ong Chan Fui; Year 2003; vol III

• The Applicability of activity based costing can be used in Hup Seng Perusahaan Makanan (M) Sdbn Bhd as compared to perfect Food Manufacturing (M) Sdn Bhd which used traditional costing system Seah Siok Wei; Year 2003; vol IV

• The Effectiveness of US and UK accounting textbooks in learning accounting basics at INTI College / Ng Yee Ling; Year 2003; vol IV

• A Study on application on traditional costing and activity - based costing (ABC) lead to different product cost in P & C commercial printing Sdn Bhd / Yip Ai Chuen; Year 2003; vol IV

• A study of inventory control in material handling between H &T Metal Finishing Sdn Bhd and Fabritech Engineering Sdn. Bhd (Metal Industries) / Lau Sock Chian; Year 2003; vol IV

• Comparison of accounting system (accounts receivable and account payable) between Hotel Equatorial Hill Resort and Hotel Strawberry Park in Cameron Highlands / Renuga D/O Lokanathen; Year 2003; vol V

• A Comparative study of cost control system in two construction companies in Sabah, Malaysia ( case study: Ignamas Development Sdn. Bhd vs Shermadet Construction Sdn Bhd). / Tan Wei Sen; Year 2003; vol V

• How social factors affect the business volume and hence the financial performance of the insurance industry - Great Eastern Life Assurance (malaysia) Berhad vs ING Insurance Berhad / Lee Ai Yen; Year 2003; vol V

• A Study on the financial performance between the two food and beverage industries in Malaysia and customer's satisfaction towards their product. A comparison between nestle (Malaysia) Berhad abd Ducth Lady Milk Industries Berhad / Wong Kear Yin; Year 2003; vol VI

• To Study the application of balanced scorecards, as a performance measurement tool in analysing bank's operational performance. Acomparison between Malayan Banking Bhd and Southern Bank Bhd, Ipoh / Lilan Kaur D/O Nar Sigh; Year 2003; vol VI

• A Comparative study on the effectiveness of just in time system practiced by the factory during public holiday. / Chan Lian Hee; Year 2003; vol VI

• How JIT System Helps PT. Singapore Biscuits Achieve Competitive Advantage Against PT. UNIBIS, Which Doesn't Apply JIT System, in Medan, Indonesia / Ivana; Year 2002; vol 25

• The Inventory Management System of a Distribution Company Before and After the Company Implement the Just-In-Time System / Foo Fang Reei; Year 2002; vol 25

• ISO 9000 Certification and Performance on APEX Office Furniture Sdn. Bhd. / Ang Wen Jiuan; Year 2002; vol 25

• Factors That Affect the Adoption of Internet Banking in Malaysia and the Effectiveness of Internet Banking: A Comparison Study Between RHB Bank and Hong Leong Bank / Lim Marini; Year 2002; vol 26

• The Current Impact and Challenges of AFTA to Malaysia's Automobile Industry and Potential Car Buyers / Goh Mei Shin; Year 2002; vol 26

• Inventory Management Practiced by Both Stainless Steel Manufacturing Companies Selangor, Malaysia - Kanzen-Tetsu Sdn. Bhd. And HOTO Stainless Steel Industrial Sdn. Bhd. / Wong Lai Yee; Year 2002; vol 26

• An Evaluation of Financial Performance and Eternal Factors Between Mayora and Arta Boga Cemerlang Company in Indonesia / Edison Nitisastro; Year 2002; vol 27

• A Comparative Study Between the American International Assurance and Prudential Assurance Companies in Terms of Three Financial Performance and Strategic Investment Planning / Tan Pek Ng; Year 2002; vol 27

• Environmental Reporting Among Banks in Malaysia / Ng Cho Teong; Year 2002; vol 27

• The Application of Standard Costing in Today's Manufacturing Industry. A Comparison Between Unilever (M) Holdings Sdn. Bhd. And UNZA (M) Sdn. Bhd. / Yap Siew Ling; Year 2002; vol 28

• A Comparative Study on the Effect of Traditional Cost Accounting (TCA) and Activity-Based Costing (ABC) Methods in a Manufacturing Company in Malaysia, Canon OPTO (M) Sdn. Bhd. / The Huey Teng; Year 2002; vol 28

• A Study of Differences in Quality Management, and Performance Measurement System Between ISO and Non-ISO Certified Manufacturer. In the Case of Bin Bin Knitewear Manufacturer Sdn. Bhd. And Ramatex Textile Industrial Sdn. Bhd. / Woo Su Chien; Year 2000; vol 28

• Perception of Banking Service Quality and Non-Financial Performance (NFP): Public Berhad and Malayan Banking Berhad (Maybank) in the Wake of Bank Mergers and Acquisition (M&As) in Malaysia; Year 2002; vol 29

• A Study on Effectiveness of Inventory Management System for Two Shoes Manufacturing Companies / Yeong Sit Fun; Year 2002; vol 29

• How the Role of Accountants Will Be Affect When Technology Advances in the Future / Chong Shih Yee; Year 2002; vol 29

• Comparison Between Coffee Bean & Tea Leaf Sdn. Bhd. Old and Current Inventory System (Economic Order Quantity) / Low Kok Ping; Year 2002; vol 30

• A Comparative Study on the Traditional Inventory Management and Just In Time Inventory Management that Practiced by an Electronic Industry in Johore Bahru / Gan Pai Nee; Year 2002; vol 30

• A Comparative Study Between Activity Based Costing and Traditional Costing Accounting Implementation on Production Cost in PT. DINA Maju, Indonesia. / Rohani Lim; Year 2002; vol 30

• A Study on the Performance Measurement and Rewards System of Property Development Industry. A Comparison Between Seristana Sdn. Bhd. And Glomac Berhad; Year 2002; vol 31

• An Analysis of Unit Trust Investing in Malaysia / Yeow Keng Chye; Year 2002; vol 31

• Comparative Study on the Quality of the Two Accounting Software (UBS and M.Y.O.B.) Using in Two Companies: Strategic Intelligence Management Consulting and the Crest Management Horizons / Yap Hong Eng; Year 2002; vol 32

• A Comparative Study of Internal Control System on Inventory Control Management By Steel Manufacturing Industry, Malaysia - Willy Steel Sdn. Bhd. And Steering Steel Sdn. Bhd. / Tan Ping Yoke; Year 2002; vol 32

ACCOUNTING 2002

• Pest Analysis and Influences on Sales In Automobile Industry in Malaysia : A Comparison Between Proton and Toyota / Pua Chiew Ping; Year 2002; vol 13

• Internet Financial Reporting : The Extent of Corporate Disclosure on the Web and the Perception of Public Accountants and Accounting Standard Setters in Malaysia / Lois Lau Nam Nyen; Year 2002; vol 13

• An Investigation on the Internal Control of Purchasing system in the Hotel Industry. The Case of Mutiara Hotel Kuala Lumpur and Pan Pacific Kuala Lumpur / Kogilawani Periasamy; Year 2002; vol 14

• An Investigation Towards the Implementation of Electronic Banking Regards on Acceptance Among Working Adults in Klang Valley: A Comparison of the Popularity Between Citibank and Maybank Bhd. Among Working Adults; Year 2002; vol 14

• A Study on the Factors That Influence the Consumers in Purchasing Accounting Software: A Comparison Between Small Accounting Firm and Medium Accounting Firm / Cheong Chen Pooi; Year 2002; vol 15

• A Study on Financial Performance and Customer Perception Towards Fast Food Industries in Klang Valley. A Comparison Between KFC and McDonalds's / Ting Mee Mee; Year 2002; vol 15

• A Study of Goodwill Treatments : Capitalization As Permanent Item, Amortization Immediate Write-off / Tan Bee Suan; Year 2002; vol 16

• A Study of Consumer Satisfaction and Financial Performance Towards Telecommunication Industries in Klang Valley : A Comparison Between Telekom and Maxis / Lee Soo Fong; Year 2002; vol 16

• A Test of Weak Form of Efficient Market Hypothesis on Stock on the Kuala Lumpur Stock Exchange (KLSE) / Chi Sue See; Year 2002; vol 17

• Personal Tax in 2001/2002 Budgets - Exploring the Needs and Satisfaction Level of Taxpayers in Klang Valley / Lee Wei Loon; Year 2002; vol 17

• A Study on Customer Satisfactions for the Services and Products Provided by Public Bank Berhad and Bumiputra-Commerce Bank Berhad After the Implementation of Mergers / Chuah Seak Fen; Year 2002; vol 18

• Students' Perceptions on Education Quality of the Programs and Courses Offered by Private Colleges in Malaysia / ChinYee Wah; Year 2002; vol 18

• A Study on Business Strategy and Industry Analysis of Life Insurance Between Great Eastern Life Assurance Berhad and American International Assurance Ltd. / Hii Yuen Lu; Year 2002; vol 19

• The Comparative Study of Companies Venturing into E-Commerce Over Conventional Companies in Local Printing Industries / Sia Chung Chuen; Year 2002; vol 19

• A Study Comparison of Activity-Based Costing System in the Timber Industry in Malaysia. Hup Lee Trading (Malacca) and Sim Swee Heng Trading (Pahang) / Lim Chwee Tee; Year 2002; vol 20

• A Research on the Practicality of Traditional Cost and Activity Based Cost in Malaysia's Companies / Ng Kin Leong; Year 2002; vol 20

• The Study of Performance Measurement and Reward System in Electronic and Electrical Industry / Lam Wai Yee; Year 2002; vol 20

• A Study on the Factors That Impair the Auditor's Independence and Way to Enhance / Hoe Wee Ching; Year 2002; vol 21

• A Study on the Pricing Decision Making Policy in Relation to Profit of Two Franchises Branches Under the Bonia Corporation Berhad in Malaysia (Bonia and Carlo Rino) / Sim Lee Choo; Year 2002; vol 21

• A Study on the Adoption of Internet Banking by Maybank and Bumiputra-Commerce Bank and its Customer's Satisfaction Towards These Facilities in Subang Jaya / Phoon Kin Chuung; Year 2002; vol 21

• A Study of Two Accounting Software Packages Used by the Organization in Kuala Lumpur: UBS Accounting Software VS. ACCPAC Accounting Software; Year 2002; vol 22

• A Study on the Impact of E-Banking on Conventional Banking : Maybank / Cheah Young Leng; Year 2002; vol 22

• A Study on the Factors that Affect Securities Investor at Different Education Level / Tiew Teck Chye; Year 2002; vol 23

• A Study of the Bank Merger and Acquisition Activities Towards Bank Performance in Malaysia Banking Industry : A Case / Kong Poi Teng; Year 2002; vol 23

• A Study of How Does Malaysia Bank Merger Affect Investor Behavior / Chin Chee Chung; Year 2002; vol 24

• mpacts of the "911 Incident Had on the KLSE Composite Index for the Last Six Months, With Focus on the Finance Industry / Alexander Andrew Yapp; Year 2002; vol 24

ACCOUNTING 2001

• A Study of Impact of Bank Merger and Acquisition Towards the Share Price's Value and Bank Performance in Malaysia/ Van Shuk Lei; Year 2001; vol I

• A Study on How Applicable Activity Based Costing can be Used in Company Manna Duniaboga as Compared to Company Duta Astaprima Mandiri in Indonesia/ Rudi Hartono; Year 2001; vol I

• A Study on Implemenatation of Economic Order Quantity of Depi Corporation Sdn Bhd in Garment Industry/ Verawaty; Year 2001; vol II

• A Study on January Effect in Kuala Lumpur Stock Exchange (KLSE) from year 1994 to year 2000/ Sherren Bong; Year 2001; vol II

• A Study on the Financial Performance and Services Between Two Transport Companies in Sandakan, Sabah/ Chan Yee Kuan; Year 2001; vol III

• A Study on the New Shares Issue Methods Between IJM and George Kent Bhd/ Ooi Nyok See; Year 2001; vol III

• An Analysis on How Essential Are Effectiveness and Efficieny of Auditing/ Sharon Chew Fong Choo; Year 2001; vol IV

• An Investigation on How the Fluctuations of Interest Rates May Affect The Business Operations of Financial Institutions/ Har Wee Ken; Year 2001; vol IV

• Business Students' Perceptions Towards Service Quality in the Future of Higher Education : A Focus on INTI College and Multimedia University/ Maheswari Jeyabalan; Year 2001; vol V

• How Applicable is Standard Costing in Today's Manufacturing Environment : A Comparison Study on Unilever (Malaysia) Holdings Sdn Bhd and Kao (Malaysia) Sdn Bhd; Year 2001; vol V

• How the Task Environment Affects Sales Growth : A Comparative Study Between Ford Ranger Splash 4x4 and Tata Telcoline 207 4x4/ S.Sai Premah Sundra Kumar; Year 2001; vol V

ACCOUNTING 2000

• The development of Montessori school in Malaysia's child education system(Pre -School Level); Year 2000; vol I

• FINANCE 2003

• An analysis on investor's perception towards hedge fund (KLCI stock index futures). A study on OSK Futures & Option Sdn Bhd. / Li Da; Year 2003; vol I

• Comparative study on the low - cost housing development in urban and rural areas in Malaysia / Teoh Pin Sim; Year 2003; vol I

• Sensitivity of cigarettes industry to business cycle (1997 - 2001) : a comparative study on British American Tobacco (Malaysia) Berhad and JT International Berhad / Wong Lai Sun; Year 2003; vol II

• The determination of financial factors that cause the future of the financial distressed companies in Malaysia : a comparison between financial distressed companies / Fince Leo Leong; Year 2003; vol II

• A Comparative study of the local banks financial performance : Public Bank Berhad (PBB) and Hong Leong Bank Berhad (HLB) / Kuah Pei Fang; Year 2003; vol II

• A Study on the consumer's point of view towards Credit Card and Debit Card offered by the bank in Malaysia. Comparison between Maybank and Public Bank / Ng Lee Mey; Year 2003; vol III

• A Study on the prospect of securities industries before and after the universal broker status, a comparison between osk holdings and K & N Kenanga, at Klang Valley / Yeo Sian Lee; Year 2003; vol III

• Comparison between DiGi Company's financial performance and stock movement / Tang Liang Liang; Year 2003; vol III

• A Comparative on customer's preference towards life insurance services company in Malaysia (Malaysian Assurance Alliance Berhad versus Prudential Assurance Berhad Linna Ng; Year 2003; vol IV

• Instruments used in the stabilization of the Bond market in Malaysia : corporate and government / Malarvile Velaigam; Year 2003; vol IV

• A comparative study of two banks, Maybanks Malaysia Berhad and Alliance Bank Berhad to identify and determine the financial performance and strategy during the Asian Financial Crisis 1997 / Hoo Seong Leong; Year 2003; vol IV

• A Study on the stock performances of the trading/services sector and the properties sector at the time of the IPO (initial public offering) and after the IPO were traded on the main - board of the Kuala Lumpur Stock Exchange (KLSE) during the period 2002 / Lee Sook Yee; Year 2003; vol V

• A Comparative study on the implementation and impact of online banking between Public Bank and Rashid Hussain Bank / Chong Boon Seong; Year 2003; vol V

• A Study on the impact of bank mergers and acquisitions towards the financial performance and service quality of banking institutions (Maybank v. s. Public Bank) / Woon Chan King; Year 2003; vol V

• A Comparison of financial performance and non-financial performance between two water tank companies in Malaysia - Mui Fatt Industries Sdn. Bhd and G-FRP Industries Sdn. Bhd / Lim Jing Jing; Year 2002; vol 24

• A study of Conventional Unit Trust and Islamic Unit Trust / Ng Yee Keat; Year 2002; vol 24

• A Comparative Study of Two Insurance Companies (MAA Assurance Berhad and Great Eastern Life Assurance (M) Berhad) on Their Business Strategies to Achieve Better Financial Performance / Lian Siew Sien; Year 2002; vol 24

• A Comparative of Financial Performance of Pre-Asean Crisis From 1996 to 2000 in Two Financial Institutions : Malayan Banking Berhad (Maybank) and Public Finance Berhad / Goh Lee Yeong; Year 2002; vol 25

• The Impact on Financial Performance With the Implementation of Currency Control / Yap Choong Wai; Year 2002; vol 25

• Financial Analysis Used by Two Entrepreneurship Ventures, LG Global Sdn. Bhd. And Matric Marketing Sdn. Bhd. In Klang Valley, Malaysia / Francis Tan Liau Kheng Beng; Year 2002; vol 25

FINANCE 2002

• Paying With Plastic : Credit Cards and Charge Cards in Malaysia / Heng Cin Yee; Year 2002; vol 18

• A Study on How Inventory Management Associates With Procurement in Between Matsushita Refrigeration Industries (M) Sdn Bhd and Cubic Electronics (M) Sdn Bhd / Lim Khee Ruey; Year 2002; vol 18

• An Implication of Stock Investors Before and After the Capital Control Policy Was Effect on KLSE / Chong Siew Lee; Year 2002; vol 19

• Customer Perception Towards Islamic Banking Services in Bank Muamalat and RHB Bank in Klang Valley / Kong Yoke Mun; Year 2002; vol 19

• An Operational System of Malaysia Banks (Affin Bank and EON Bank) In Deposit Taking and Loan Advances / Ng Kien Yeong; Year 2002; vol 19

• A Study on the Threat of Pirated VCD Towards the Sales of Legitimated VCD Market in Malaysia / Chong Siew Peng; Year 2002; vol 20

• A Comparative Study on Customer Perception Toward Housing Loan Between Foreign Commercial Bank (Standard Chartered Bank) and Dommercial Commercial Bank (Maybank) in Klang Valley / Yan Kai Lit; Year 2002; vol 20

• A Comparative Analysis on the Investors' Favorable Investment in Stock Market and Unit Trust / Voon Beng Sum; Year 2002; vol 21

• The Performances of the Two Best Performing Unit Trust Funds in Malaysia Public Bond Fund and Commerce Trust Lifetime Bond Fund With the KLCI in the Past Five Years / Kong Kok Khae; Year 2002; vol 21

• The Consumer Perception and the Financial Performance on Two Local Manufactured Air-Conditioning Companies in Malaysia : GENAIRE (M) SDN BHD and ACSON MALAYSIA SALES AND SERVICE SDN BHD; Year 2002; vol 21

• A Study on the Marketing Mix of Pacific Mutual Fund and the Customer Preference / Kaw Hao Searn; Year 2002; vol 22

• An Evaluation of Financial Performance and Comparative Study of Service Quality Between Domestic and International Flight of MAS ( Malaysia Airlines System) / Lau Fei Fang; Year 2002; vol 22

• A Comparative study on the Unit Trust funds Managed by Hong Leong Bank Unit Trust Management Berhad and the Company Performance; Year 2002; vol 22

• Investor's Preference Towards Online Broker (E-Trading) and its Impacts on the Traditional Broker in Klang Valley / Chin Boon Ling; Year 2002; vol 23

• The Effectiveness of Financial Risk Management Adopted by Companies : Rhodia Consumer Specialties Malaysia Sdn Bhd & Forenede Plast (Malaysia) Sdn Bhd / Thor Chay Kwian; Year 2002; vol 23

• Compare and Contrast Two Public Listed Companies Namely Renong Berhad and YTL Cement Berhad : Company Turn-Around During the Year 1999-2000 / Pichaimuthu; Year 2002; vol 23

FINANCE 2001

• A Comparative Study Between Local Incorporated Foreign Insurance Company (AETNA) and Local Insurance Company (HONG LEONG ASSURANCE) in Term of Their Financial Performance and Investment Portfolio/ Khoo Chon Wee; Year 2001; vol I

• A Comparative Study of Customer Service offer between KPMG Sdn Bhd and Athur Andersen & Co in the Kuala Lumpur/ Alvin Chia Tze Siew; Year 2001; vol I

• A Comparative Study on the Implementation of Internet Banking between Malayan Banking Berhad (Maybank) and Rashid Hussein Berhad (RHB Bank) in terms of their Statisfactions Towards the products and Services Offered/ Chua Ai Keng; Year 2001; vol II

• A Comparative Study of two Public Listed Companies ( Kumpulan Guthrie Berhad & Sime Darby Berhad ) in Malaysia on their Conditions and Strategies Used During the Asian Financial Crisis 1997-1998; Year 2001; vol II

• A Comparison on How Avon (M) Sdn Bhd and Nutrimetics International Malaysia Manage their Inventories and How they Cope with Problems Occur in Inventory Management/ Silvia Law; Year 2001; vol III

• A Study of Agency Theory : An Exploratory Research on Agency Problem of State Owned Company and Joint Venture Company in China/ Shi Lin; Year 2001; vol III

• A Study on Comparison of Capital Budgeting Techniques Used in Construction Companies/ Yeap Team Hooi; Year 2001; vol III

• A Study on How Relationship Marketing Works in Creating Customer Loyalty and Agents' Commitment in their Contribution to the Profitability of American International Assurance Co. Ltd and AETNA Universal Insurance Berhad in Malaysia/ Suyanthy Lie; Year 2001; vol IV

• A Study on The Business Strategy Including Financial Strategy on Kuala Lumpur Industries Holdings Berhad (KLIH) in Property Industry in Malaysia/ Kong Hong Lim; Year 2001; vol IV

• A Study on the Role of Production Budget in Controlling the Production Cost in P.T Gudang Garam : Comparison on Actual Cost And Standard Cost/ Irene Tjahjana; Year 2001; vol V

• Compare the Effectiveness of International Control on Inventory Control Over the Regional Distribution Center (RDC) of Amway and Cosway in Johor Bahru/ Lim Li; Year 2001; vol V

• How does Inventory Management Affect the Company Performance : A Comparison Study Between PT. Trinunggal Komara Garment and Alstyle Marketing Sdn Bhd/ Lena; Year 2001; vol VI

• Study on the Implementing of Currency Control During Financial Crisis in Malaysia/ Sunadio; Year 2001; vol VI

• The Factors Affecting Investments in Unit Trusts in a Local Investment Firm During The Economic Recession and after the Economic Recession/ Tina Roshini Nair; Year 2001; vol VII

• To Evaluate and Compare the Returns on Investment for Life Insurance - Provided by Great Eastern And MBA Life/ Loke Weng Chee; Year 2001; vol VII

FINANCE 1999

• A.P.E.S.T Analysis on the confectionery industry will affect the financial and business performance in Malaysia : Nestle Bhd / Chong Vui Leong; Year 1999; vol I

• Unit Trust Industry in Malaysia/ Hong Seng Huat; Year 1999; vol I